02 March 2013

Should Unions Tear a Page From Clicktivism Playbook? | Alternet




Labor unions should be wary of the short-termism of many online activism sites.
In the last half-decade a number of new online campaigning platforms have emerged, inspired in large part by MoveOn – the progressive American online campaigning group launched back in the Clinton era.
MoveOn, which now claims seven million supporters, has spun-off a number of similar platforms including Avaaz (a global version of MoveOn), SumOfUs (like Avaaz, but completely focussed on corporate misbehavior), 38 Degrees (a UK version of MoveOn), and GetUp (the Australian version).
In addition, there are commercial organizations like  Change.org, which charge fees to campaigners who wish to keep the email addresses of their supporters. (Click Link for More)

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